The world is now facing the kind of crisis that our ancestors took for granted. The fact that was not established a hundred years ago, life may change within a day, and the future is unclear. With the increasing connection between us, it is easy for people to become more mainstream about negative information than positive. When the economy is tightening, we are now seeing it. The first opportunity is that everyone in each place suddenly sees how much we are interdependent.
Let me tell you what we are doing during these difficult times. Honestly, buying promotional products wholesale now is not a top priority for everyone. We see this whenever the stock market falls or economic uncertainty persists. Of course, this makes sense. When cash flow is uncertain, not buying some printing pens or coffee cups seems like a wise business decision. Therefore, we have extensive experience in dealing with difficult times.
At the moment, we are working to ensure that we stand ready to stand out from the start and be in a winning position when the business world emerges from its dormant state. We are negotiating with suppliers to ensure we have the best products and prices. Where possible, we are negotiating with wholesalers and factories in an attempt to provide higher value to our customers, and of course, we will do everything possible to obtain a supply of hand disinfectants! If we can only fulfill the order we receive, we may exceed our budget!
So, from a promotional perspective, what should your company do? Although the situation is uncertain, it doesn't make much sense to try large-scale marketing efforts without understanding the extent and role of the virus. People focus on things nearby until the facts become clear. Nothing can undermine business confidence like uncertainty. It is the driving force of the current economy, forcing stock prices to fall and causing companies and retailers to shut down. Therefore, at this stage of the "crisis," internal attention is crucial. What work have you postponed? Is it a new website design you've been thinking about? What medium- and long-term projects have you been considering, but have never had time to consider? I have a chance now for you. You can work on websites and supply chains without disrupting your entire business and customer base.
Then the big question is, when do we recover? When we rise, what will the business landscape look like? First-mover advantage is always an important business factor. When business inevitably improves and people find a way to move the economy forward, do you want to stumble, or do you have plans and motivation? I just want to grasp the time. As a company that fully adheres to the above recommendations, we can tell you that when things start again, being fully prepared will have a big advantage. When everyone is afraid and unwilling to invest, the cost of being bold and brave will be less than usual, and the return will be greater.
The new promotion will restart our community support program, which has donated to nearly 200 small community organizations and charities over the past 12 months. We have started promoting this offer again on Facebook through our contacts with many non-profit organizations, community groups, and sports teams. This is a way for us to keep in touch with potential customers and maintain our reputation, so we will be in the best position when things are accelerating.