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Growing Custom Keep Cups

Growing Custom Keep Cups

Combining style, high-level branding, and true green benefits, there is a style of keep cup for everyone, whether they prefer hot or cold beverages and no matter what time of day they use it. The original keep cup was a product innovation that took off in retail and then migrated to the promotional products world. But after that, manufacturers responding to the requirements of the worldwide promotional industry have produced and eventually marketed hundreds of different styles, all with functional components that give a nod to the original product that created the category.

While the original insulated keep cups were made of dishwasher-safe polyurethane, many prefer glass reusable mugs, even those with a double-layer vacuum-insulated design, which not only guarantee that the contents remain at the proper temperature for longer, but the insulating properties of the walls ensure that no undue condensation builds up on the outside of the keep cups, which can make them difficult to hold, resulting in a table leaving a ring of moisture.

From a branding perspective, the latest models of reusable mugs have been designed in such a way that your custom brand can stand out more easily than earlier, retail-based models. And the fact that advances in the product category have led to superior quality reusable coffee mugs is another reason why their customers keep coming back for their daily fix. It is in everyone's interest to provide a beverage container that presents the contents in the best order for enjoyable consumption, and loyal customers who can always enjoy their favorite coffee are potential business builders.

While the general discussion about promotional keep cups and reusable coffee mugs is that they are used for hot beverages, the fact is that the high level of insulation offered in most models is more successful at keeping summer beverages cold than at keeping the contents hot. This is a positive side for promotional marketers because these products are available year-round and the more your logo is seen and the more products printed on it are handled, the more likely the return on your wholesale promotional investment will increase.


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