As winter approaches with its icy gusts and plummeting temperatures, the promotional industry is, as always, responding to business needs. Among cold weather products such as beanies and scarves, a winter staple, another category of wholesale promotional items is a definite contender: promotional socks. There are styles for all times of the year, as well as for different activities at those same times of the year. Whether you are customizing business socks for normal office wear, or cotton athletic socks for sports and casual use, there are custom sock styles to fit these requirements and everything in between.
One of the situations that promotional marketers face is coming up with new ideas that promote their brand while also connecting with their audience on a deeper emotional level. In this regard, promotional socks are on point. An item of clothing that becomes part of the owner's everyday life is a nice way to connect with people and let's face it, everyone can order another pair of socks.
The materials used for custom socks are almost the same as those found in the retail market. Cotton, wool, and polyester blends are all available for socks. In general, cotton socks are best for casual and athletic use, wool for fashion and cold weather applications, and polyester blend styles are most suitable for business use.
Custom branding on wholesale promotional socks is achieved in one of three ways, depending on the style you order and the quantity in your order. The premium choice is to have your socks custom woven. This way the socks are made from scratch and your logo and message are actually woven into the design as part of the manufacturing process. This looks the best and since the logo is an integral part of each pair of socks, there is no chance of the logo degrading or being removed. The second option is embroidery. This is suitable for small orders of socks so as to add the logo to existing "off-the-shelf" socks.
While it's easy to overlook socks, many people have a personal connection to their favorite pair of socks that stay cozy when worn. With pretty cheap prices and quality comparable to styles available at retail, there is a promotional sock style to suit every marketing application and budget.