You've completed your brand logo and have trademarked the best reputation in the business. But your marketing efforts fail to deliver the results you expect again and again. What's wrong? The answer could be so apparent that it's often neglected: the colors you choose in your branding promotion.
You can't take the risk of choosing the wrong colors when promoting your products and services, so here are our suggestions to making the most of the colors in your branding.
Of the Forbes-ranked 130 most valuable brands, 60% of successful brands only use one color in their marketing, while 29% of those brands use two colors. Customers tend to gravitate toward logos and products featuring singular, powerful colors that demonstrate trust and authority.
There are many reasons you may want to stick with black-and-white if you are designing promotional t-shirts for your employees,. You may want to position your brand as professional and sophisticated or to align with existing marketing materials. But if your target with your next order of promotional products is to grab attention and spread impressions, try a splash of color.
A colored image or product will hold a potential consumer's attention almost three times longer than one that is mostly neutral, giving you important seconds to store your brand name and logo in the minds of future customers. A tote bag or promotional hat using a vibrant green or orange is scientifically going to stimulate viewers more than a gray or black version.
Certainly, choosing colors based on a Forbes list doesn't consider the bigger picture. You may not be aiming to crack this list, and instead want colors that convey your special branding position. You may want to try colors outside of your typical marketing colors for a contained promotional campaign.
So, do you think it is necessary to learn more about branding a product? Keep reading our corporate branding articles, white papers, and infographics. We boil down different industry factors into easily digestible information that will raise your confidence and keep you on the right track while promoting your brand.
Remember to talk to us about your goals to avoid common marketing pitfalls when you plan to launch your next promotional marketing campaign,.