In business, there are few things more important than being remembered. Consumers recognize your brand more, and your target audience will likely think of you when they need your products and services. It can have a significant impact on your lead conversion and sales.
One of the best ways to make a lasting impression on consumers is to offer promotional products with your brand. However, there are right and wrong ways to approach them. So, to ensure you're doing it right, here's what you need to know if you want to use promotional products to improve your marketing and stimulate cash flow.
According to a study conducted by the International Promotional Products Association, 88% of people remember a brand better after receiving a promotional product from that brand. By comparison, it typically takes seven impressions of a TV, print, or online ad for people to remember your company name and what you do finally.
Not to mention the fact that they inspire consumers to take action. In a British Merchandise Association study, an incredible 79% of recipients said they were more likely to invest in a company's products or services after receiving a branded promotional product from that company.
To maximize the benefits you can expect, here are seven smart tips and simple tricks you need to keep in mind from start to finish. Put them into practice as you solidify your strategy to take full advantage of all that promotional products can offer your business.
Stick with it
Did you know that people keep promotional products for about a year? However, some products are supported longer than others. So, to ensure that your brand stays in people's homes and their sight for longer, creating promotional products with staying power is essential.
Always remember your audience.
In marketing, you must always keep your audience in mind. There is no point in making major decisions if the results do not appeal directly to your target market. Therefore, in addition to considering longevity, you must also consider relevance.
Put quality first
It is possible to produce a superior quality promotional product without spending much money. For example, something as simple as a metal pen can be a gift for anything else that is also thoughtful, as long as it looks and performs well.
Offer promotional products to employees.
If you've never offered a free branded gift before, you're worried about whether the strategy is right. Thankfully, there's no need to go about it blindly. Instead, why not start by giving your employees some promotional products to show they are valued?
Perhaps consider investing in some branded bags that your guests can take with them during the day and fill with goodies you know they'll want to use. It could include notebooks and other stationery, lanyards or key rings, and maybe some tasty candy to eat.
As with all other marketing solutions, paying close attention to results is the best way to ensure your long-term success. While promotional gifts can be a great strategy to use regularly, it doesn't make sense to repeat what you did the first time if the initial attempts yielded relatively few results.
Therefore, please pay attention to the products people like best and contact sales to measure the results after you give them out. Chances are, you'll get a good return on your investment with each giveaway, but you should always try to do better next time.